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An entertaining, informative, and eminently useful guide that draws on psychology, data, and real-world experience to explain what really drives successful fundraising.


In The Forgotten Foundations of Fundraising, Jeremy Beer and Jeffrey Cain, cofounders of American Philanthropic, a leading consulting firm for nonprofit organizations, offer practical lessons and unconventional wisdom for both nonprofit leaders and novices in the art and science of raising money. Drawing upon a wealth of experience, deploying an army of anecdotes, and using eye-opening American Philanthropic survey data, the authors provide a brisk, irreverent, and supremely useful introduction to fundraising for charities and nonprofits.




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About the Authors


Jeremy Beer

Jeremy Beer



Jeffrey Cain

Jeffrey Cain



 
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Expert Resources


The not-so-secret key to nonprofit success is doing the right things well, consistently, and over time.  The company that Jeremy leads, American Philanthropic, provides strategic consulting and services, practical training, and essential tools to help nonprofits build high-performing operations.


  • Trainings

    Improve your fundraising skills and obtain a better grounding in the essential elements of fundraising. ▶︎ Learn more

  • Consulting and Services

    Strategic guidance, exceptional services, essential tools. ▶︎ Learn more


  • Events

    Complimentary luncheons and socials for nonprofit leaders. ▶︎ Learn more

  • Philanthropy Daily

    News and opinion on the most important issues, persons, and ideas in the world of philanthropy. ▶︎ Learn more


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